During this project, we explored the trance that looped videos can create when the sound of the short clips repeats over and over again. I wanted to explore the responsibility to lead a "normal" American life that we feel in our country. Why is it that we must get up to feed the cat, take family vacations, or advance technologically? When shown at the same time, my videos hopefully create a sickening response that leaves the viewer feeling sort of lost and confused. I did not want to create an experience that mesmerized the audience because I wanted it to have a "call to action" or awakening affect.
When I showed the rest of the class my project, they did not know what to say at first. They noticed that it was obtrusive and off timing. I did this on purpose so that the message was sort of screaming at them and calling them out to do something about their ever day American ways.
